Jorge Bo Smid, also known as Jogy Bo, is a musician, cultural advocate, and the proprietor of the trademark ManaTapu. His career, shaped by resilience and dedication, has taken him from humble beginnings in New Zealand's music scene to Europe, where he has fought tirelessly to protect his creative and intellectual rights. Jorge's work is deeply tied to Māori culture, symbolizing his commitment to justice, equality, and his mission to elevate voices silenced by misrepresentation. His story parallels the struggles of the Māori people under Te Tiriti o Waitangi (Treaty of Waitangi), which he considers both a personal and universal call for fairness.